SAKS / DIGITAL DESIGN
Objective: Develop a mobile-first strategy for all digital content to optimize user engagement.
Approach: Collaborated cross-functionally to create concise, visually impactful messaging focused on product-centric content.
Outcome: Elevated mobile engagement by optimizing content for smaller screens, positioning products as the centerpiece, and delivering a seamless, engaging user experience that strengthened overall brand impact.
Display Ads & Paid Social
Spring 2024
Mobile Email Design
Spring 2024
Web & Mobile Design
Fall 2023 Evening Campaign
Display Ads & Paid Social
Contemporary Lookbook
Fall 2023